Unit 7 Discussion Global Market Entry

The NewShoes simulation offers three regions in which your athletic company operates. The foreign region may be an option for your organization as the simulation develops. Which strategies would be best suited to meet the needs of your foreign market? Explain how you will determine the best strategy for your athletic business and provide support for your response as well. Finally, share two examples of organizations that have made marketing mistakes when entering the global marketplace and the consequences of their mistakes

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