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I have questions that need to be answered based on reading the attachment. This assignment is a case study. Include references.

In the pdf attached, scroll to page 168-169; 8.1 STUMBLING OVER GMAIL is where you would find the assignment to review. The 4 questions will follow and is also below:

1. Google sent out a press release about the Gmail service without mentioning the intention to put ads in
the e-mails or how those ads would be selected. Was that ethical? Explain why or why not.

2. Sergey Brin offered the argument that all e-mail providers scan your e-mails for content to ensure that
it is yours and that it isnt a spam e-mail. Does that argument justify the decision to scan e-mails for
content in order to place contextually relevant ads Explain why or why not.

3. Does the fact that the scanning process is done by computer, with no people reading the e-mails, make
the act any less of an invasion of your privacy?

4. Could Google have launched Gmail in a way that would have avoided the media firestorm over privacy?
Explain your answer.


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