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How to write this essay  (300-500 words)

1) Read the assigned materials
2) In your journal, answer the questions by referring to the materials in your own words.
3) Tie the journal topics to either your personal opinion/experience, examples from other businesses, and/or examples from class.

Basically make sure you have read and understood the reading material, along with making connections to the reading.

Journal Entry for Week 2 (300-500 words total)

1. Case: Apple 2018 — Historically, what have been some of Apples competitive advantages? Describe 2 of them.
2. In the present (after the case), what is the purpose of Apple’s business? Who are their competitors? (look beyond the case to answer this one.)


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