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Campbell Soup Company: Watching What You Eat

This is a Principles of Marketing Case study. Please read the case study provided and answer the following questions: Case Studies are stories. No use of “in my opinion” or “I believe.”

1. What are the strengths and weaknesses of the Campbell Soup company’s marketing information system?
2. What objectives does Campbell have for the marketing research efforts described in this case?
3. Compare effectiveness of Campbells biometric research with its deep dive research
4. Describe how traditional marketing research could be integrated with Campbells research efforts from this case 

The case study is four pages long
I am also providing photo’s with information from the textbook that I would like you to use to answer these questions- Only use this textbook source for a reference (I can send some more textbook info if needed just let me know) 

 

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