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rite a 500 – 750 word paper that answers the following questions regarding how one of the national brands you selected at the beginning of the semester has handled their company’s response to COVID-19.

* What is the brand’s COVID messaging overall?

* Does the COVID-19 messaging seem in sync with the brands typical brand voice, explain either way.

* What is the company doing to engage followers during shelter at home / quarantine?

* Has the company started any kind of initiative to support others, help healthcare workers or engaged in other community support activities?

* Is the company still posting ads, social media posts that are non-COVID related? Either way, explain if you think this is the right approach.

* Whether your brand or not: what is a brand you think is doing a great job on social media during the COVID crisis?


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