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Describe the sustainability principles marketers can use to operate in a responsible and ethical manner?

Instructions:

  • You are required to write an essay of 300-500 words.

Essay:

Describe the sustainability principles marketers can use to operate in a responsible and ethical manner? (Hint: five sustainable marketing principles: consumer-oriented marketing; customer value marketing; innovative marketing; sense-of-mission marketing; and societal marketing).

 
 
 

 

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