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Environmental Scan

 

Referring to the discussion about the purpose of the environmental scan, examine the environmental factors that impact the marketing plan of your product/service.

Next, develop an environmental scan for your product or service; include at least six environmental factors. Then, create an infographic that presents your findings.

Be sure to explain, in a detailed narrative, how and why the environmental variables can/or might impact your product or service, both positively and negatively.  Discuss how each environmental factor can be mitigated and/or exploited in the marketing plan.  Do not leave the interpretation of the graphic to the reader to discern.  Always explain the takeaways you want the reader to comprehend.

 

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