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First Exercise – Chapter 14 – List the five parameters used to measure the ROI of the launch campaign. Discuss the new metrics that some companies apply to advertising today. (5 Points)

Second Exercise – Chapter 14 – Identify the basic principles that increase a print ads likely impact on the reader. 

Third Exercise –  In this Discussion Forum describe what has been the most significant, and maybe the most eye-opening advertising concepts you learned this semester. 


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