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“Patient-Centered Care”

Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way for that provider to leverage or encourage word-of-mouth marketing. Include the role of the marketing department and recommendations for improvement.

Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Consider the role of social media. Is Facebook today’s form of word-of-mouth?


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