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Sports Marketing

Sports Sponsorship Program
For this assignment, you will write an essay with a strong introduction to propose and plan a sponsorship program that will promote the sports product, service, or event that you selected in Unit I.
Utilize Chapter 11 and Figure 11.1 on page 442 of the textbook to describe and explain the elements of the promotional mix for your proposed sponsorship program:
sponsorship objectives,
sponsorship budgeting,
sponsorship acquisition, and
sponsorship implementation and evaluation.
Make sure you complete the steps listed below.
Explain the impact that sponsorships have on the globalization of sports.
Address the relationship between ethics and sponsorship that may impact the sponsorship program.
Utilize elements of the promotional mix in a sponsorship program.
Remember that you will be using this sponsorship program to further promote your sports product.
Your essay must be at least two pages in length, not counting the title page or references page. Include at least two sources in your essay to support your findings. Adhere to APA Style when constructing this assignment, and make certain to include in-text citations and references for all sources that are used.


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