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Sports Promotions

Post a description of two to three examples from SportsBusinessJournal of successful current sport promotions. Then, explain why they were successful. In your explanation, describe a trend that might be influencing the success of the promotions you described.

In formulating your Discussion post, consider the following:

What are the various forms of sales promotions available to sports marketers?
What examples of promotional mix elements are effective in selling tickets?
What are the major advertising appeals used by sports marketers?
What are the advantages and disadvantages of using athlete endorsers in advertising?

SportsBusinessJournal Link: https://www.sportsbusinessdaily.com/Journal.aspx

I will attach documents that will help. Here are some more links to use to help;

https://www.sportsbusinessdaily.com/Journal/Issues/2010/11/20101122/SBJ-In-Depth/Engaging-The-Crowd.aspx

https://www.sportsbusinessdaily.com/Journal/Issues/2011/10/17/In-Depth/Lead-story.aspx

https://www.sportsbusinessdaily.com/Journal/Issues/2014/08/04/Opinion/Sutton-Impact.aspx

https://www.sportsbusinessdaily.com/Journal/Issues/2011/10/17/In-Depth/Research.aspx

https://www.sportsbusinessdaily.com/Journal/Issues/2012/05/14/Opinion/From-the-Field-of-Research.aspx

YOU MUST CITE AND USE AT LEAST 2 SOURCES

 

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