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Wells Fargo Cross Selling Case

The Case Report is about the Wells Fargo Banking Scandal

This writing will be the middle part of a bigger case report of the Wells Fargo case.

The description of the report is attached.

My part is
– Mission and Vision of Wells Fargo
– Corporate Analysis (SWOT Analysis)
– What competitive advantage they have
– Key issues of the case
– Identification of Alternative Courses of Action (just mention that there are some but that we will cover more in detail in the next section)


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