Executive Memorandum – Nordstrom, Inc.

Include a narrative overview of your expansion opportunity. Describe the expansion project, the country in which the expansion will take place, and the
reasoning behind this expansion into this country at this particular time. In other words, why does this particular project and country make sense for your
chosen company?
Include key information sources related to the company you have chosen. Sources should provide an introductory, authoritative, future-oriented
understanding of the company itself, the industry, technology, customers, suppliers and competitors, and the economic environment of the company and
of your proposed expansion. Sources could be published or online; they could even include a person you know with experience in that industry. The
sources will almost certainly include the companys website; you might also follow its Facebook and Twitter feeds.

Also, the paper needs to provide an actual list of different research sources with an explanation of how each of those sources is relevant to your proposal.  Providing a reference page is not adequate.  A reference may provide information supporting your proposal, but the reference list is not necessarily all-encompassing of the sources that you plan to use for a full paper and proposal.  A reference page certainly does not provide a discussion and rationale for using each source.

Make sure that you provide a short discussion linking your sources with the reasons for their use with adequate depth of explanation of why the sources are so relevant.

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