Any topic (writer’s choice)

SWOT alone is not sufficient to fully understand the current situation of a company. There are environmental factors and industry factors that need to be evaluated. Porter’s 5 Forces and PESTLE are very important strategic frameworks.
Because you only used one framework, you are essentially forced to use it to develop your strategy. How would you defend that the best strategic model is strengths/opportunities or weaknesses/threats? You did not discuss the relevance of frameworks and defend your choice.  You should choose one strategy. Diversification of the portfolio and geographic expansion are two very different strategies. SWOT is not sufficient to guide geographic expansion. PESTLE is a critical framework for this strategy.
You did not create a roadmap for your strategy (25 points). You need phases for product development with associated timelines, milestones and measurements.
You did not create an analytics plan (10 points)
You did not create an adaptive plan that reflects external uncertainties and how you could respond  (10 points).

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