Marketing Report

2500 words and 25+ References

1. Critically discuss the relevance of international value chains and the dilemmas implicit in implanting them in organisations (COI)
2. Debate the importance of sustainability to an organisation and the managerial
dilemmas to which it gives rise. (SID)
3. Appraise the upstream and downstream value chain related activities of a global firm.
4. Strategically evaluate the global supply-chain and marketing activities of a firm. (COI)
5. Develop rigorous analytical and communication skills demonstrated through a writeup of formal business reports (DP) (SID)

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