Creative Brief

Choose a product (or brand) and write a creative brief for the creation of a series of print ads for a new advertising campaign (i.e., not a continuation of a current campaign).

You may use the same brand you chose for your brand personality assignment, or you may choose a new product or brand. Your target audience should not be college students.

As you work through this assignment, remember: Your creative brief will be used by another student to create their print ad. You must be clear, concise and extremely thorough in order for this assignment to work. Likewise, you will receive another students creative brief to work from when you create your print ad.

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