Predictive Analytics for Marketing

1. Enumerate a few applications of Predictive Analytics in Marketing.
2. What is the CRISP-DM Model? Describe all the 6 steps of CRISP-DM Model.
3. Enumerate a few popular Modeling Methods used for Data Mining/Predictive Analytics.
4. What is the difference between Supervised and Unsupervised learning techniques?
5. Supervised learning has 2 goals classification and estimation. What is the difference between these 2 types of goals?

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