Marketing

You will be expected to write and hand in a paper focusing on an actual marketing plan. Due in class no later than November 14, 2020 the last possible day for submission.  In your topic you should describe the complexities, key situation, analysis, conclusions, and recommendations.  Document your sources carefully using APA style with a reference page as the last page.  No more than 20 pages, No less than 10 pages.  Use of graphs and other visual analysis is highly encouraged. Font Size 12, Times New Roman Font and double spaced. Margins 1 all around and must be margin justified.  You must document a reference page of texts, web sites, and other sources you researched and cite them, even if you did not use them. Therefore, articles from which you read you should document anyway for inclusion in this reference list. You may only reference from your textbook, academic journals which can be accessed through the college on-line library or in some cases Google Scholar.  You must have a header with your last name, the semester and year on the top right.The bottom center must have page numbers. The paper must be spiral bound with a hard black cover front and hard black cover back.  (Staples will do this for you for a minimal cost.) On the front cover should read the name of your report in capital letters in bold, your name, the course, the school, the semester and year and the professors name on a 3×5 plain blank/white shipping label centered on the middle of the black cover.  The first paper page of your report should mirror the front hard cover. Page numbers should begin on the first page of your writing and not the title page.  After the cover page of your report you should prepare an abstract.  The next page of your report would then begin your introduction of the report followed by the body and conclusion.

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