Advertising and Marketing

Discussion Question (DQ) #6  Due 10/26/20 Trends in Product Placement or Experiential Marketing (15 points)

Pick ONE of the articles below. Discuss 5 key points including any advantages and provide your opinion about the effectiveness of the strategies. Include the html article link.

Make sure you scroll down the web page to read the ENTIRE article.

Product Placement with Netflix

https://medium.com/cheddar/netflix-is-ramping-up-its-ads-business-but-not-in-the-way-you-think-5e182add1fd2

International Product Placement in Bollywood

https://www.mensxp.com/entertainment/bollywood/78183-bollywood-films-with-blatant-brand-collaborations-that-were-bizarre-and-hilarious.html

Technology and Product Placement

https://techcrunch.com/2019/12/17/virtual-product-placement-is-coming-for-tv-and-movies-and-ryff-has-raised-cash-to-put-it-there/

Virtual Product Placement

https://www.nytimes.com/2019/12/20/business/media/streaming-product-placement.html

Virtual Experiential Marketing  pick ONE article: a) or b) or c) or d)

https://www.chiefmarketer.com/mastercards-priceless-experiences-leverages-golf-champions-for-virtual-events/
https://www.mobilemarketer.com/news/pokemon-go-touts-virtual-event-in-rian-johnson-directed-ad/581105/
http://everythingexperiential.businessworld.in/article/Percept-ICE-launches-digitICE-a-full-service-digital-virtual-hybrid-experiential-marketing-events-unit/06-07-2020-294442/
https://www.forbes.com/sites/rhettpower/2020/06/28/how-to-create-cant-miss-virtual-marketing-campaigns-to-engage-your-audience/#7113b0c24d90

DQ #7 due 10/31/20  Media Planning for Duracell.    (15 points)

Duracell is a well-known brand that has used television advertising to promote the brand. At one time, Duracell used NFL players to promote its batteries. The company also used a cause-marketing approach. Examine the following resources and answer Questions 1 to 3.
Discussion Questions #7:
1. Watch the three television ads for Duracell listed below OR watch https://www.duracell.com/en-us/campaign-optimum
If you were the media planner, identify a different TV show for each ad. Explain why you selected the particular TV shows. (6 points)
2. Watch the two videos Duracell created. Why do you think Duracell created these two videos?  (4 points)
3. Do you think supporting particular causes is a good strategy for Duracell? Why or why not?  (5 points)
    TV ad Quantum Power
    TV ad Unwrap a smile
    TV ad Bunny UK
Or  see these TV ads: https://www.duracell.com/en-us/campaign-optimum
    Video NFL Patrick Willis
    Video Quantum Heroes

 

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