Assignment

read Chapter 7 in The New Marketing: Disrupting the Content Distribution Mix.

Assignment

Answer these selected chapter analysis questions at the end of Chapter 7:

How can a media planner determine the best channels to recommend to his/her clients?
What are some of the lessons from the POEM model?
How can AI be helpful in improving a brands content distribution strategy, and why will the role of a content strategist continue to be valuable?

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