Marketing

American Express

Create a list of AMEX’s external benefits of Corporate Social Responsibility (CSR) and social sustainability initiatives. These can be put in a table format.  This includes the benefits that can accrue to stakeholders, society and as well as the company in doing these programs.

Citing the key readings are very important here, as they discuss many benefits.
For example, one benefit is a charitable donation. The benefit provide a tax deduction, hence the company reaps a financial benefit. It also possibly garners some good will by consumers (if it is reported by the media).  There may be other benefits as well that are strategic and related to effective management.

Explain how a CSR strategy fits the firms management culture that values employees.

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