Cultural Differences

Learning about other cultures is essential to doing business globally. What might be considered the norm in one culture may not be considered the same in another culture.

Your business deal with Sanjiv, a South Asian executive, has been proven to be difficult because of cultural differences. Sanjiv insists on dealing on a handshake and not bothering with detailed paperwork and legal processes. You, on the other hand, feel uncomfortable entering into a multi-million-dollar deal just on a handshake even after years of positive dealings with Sanjiv. Write Sanjiv an e-mail to resolve this issue while maintaining cultural sensitivity and respect.

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