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In Unit 4 you need to submit the Mid-Module Assignment.

What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market selection approach of both Small and Medium Sized enterprises (SME’s) and large scale enterprises (LSE’s)?

Use relevant and recent examples to illustrate your report.

Your response should be in the form of a written report of between 1,500 and 2,000 words.

Click here to watch a short lecturecast designed to help you write your assignment.

https://www.screencast.com/t/cp6Jv9kc0po

 

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