Business Management & Strategy

Read the article ( https://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4 ) and preform a SWOTT analysis

Strengths: The internal and external characteristics of a company that are stronger than its competitors
Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
Trends: The internal and external patterns in the organization, market, or industry

Then provide an argument for the success of the strategies that the fast-food franchise has instituted.

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