. The emphasis of this project will be an analysis  of the firms credit quality and equity (intrinsic) value. For each of these components you will rank from 1 (highest) to 5 (lowest) your companys safety (credit risk: liquidity and solvency) and timeliness (is intrinsic value greater or less than current market value?). These rankings are similar to the value line rankings we discussed in class. Your analysis should assume a top down approach. Hence your financial analysis should begin with an attempt to evaluate the efficacy of the firms strategy within the context of the its industry. Is it a growth industry (pharmaceutics)  or is the industry in decline (brick and mortar retail). Following your industry analysis you should then provide an evaluative discussion of your companys credit quality followed by an equity analysis. 8 pages