Individual Critique
Type: Project
Learning Objectives Assessed: 2, 3, 4, 5, 6 
1    recognise the relevance and limitations of existing marketing theories and concepts to services marketing 
  2    understand the role of customers in service delivery 
  3    comprehend the importance of service personnel in service delivery 
  4    apply services marketing principles in real-world settings 
  5    synthesise service marketing concepts with operations management and human resources in the design and management of service organisations 
  6    understand services marketing ideas and critically evaluate their relevance to practice 
 
Task Description:
As we move towards a more service-based economy, the marketing of services presents a number of key challenges to marketers.
This assessment is designed to be an informative