This is an Open Book exam, so you can refer to the textbook, notes, articles, cases, videos and presentations to create your responses. Should you use an idea or specific language in your response from these references, please be sure that they are attributed to the appropriate author/publication, including a page number, and that any direct quotes use quotation marks. 

Note that this is an individual assignment that accounts for 65% of your grade. While you can access resources, the one thing you absolutely cannot do is confer with each other.

Please keep your answers brief: it is the quality of your response, and not the quantity of your words that counts! Some guidelines for word count are provided, and bullets are acceptable!
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Part One:  In CK Prahalads groundbreaking book, The Bottom of the Pyramid, he challenges business and governments