Global Management

Term Paper Topic:

Corporate Marketing Campaigns that have created brand loyalty through social movements geared toward improving the human condition?

Mandatory Resources:
Activism. (n.d.) Patagonia.  Retrieved March 22, 2020 from https://www.patagonia.com/activism/

Society for Human Resource Management. (n.d.) Ethics Corporate Social Responsibility – Sustainability Panel Trends Report.
https://www.shrm.org/membership/volunteers/special-expertise-panels/pages/ethics-csrs-panel-trends-report.aspx

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