M3
Bill Veeck’s 12 Commandments
1. Take your work very seriously. Go for broke and give it your all.
2. Never ever take yourself seriously.
3. Find yourself an alter ego and bond with him for the rest of your professional life.
4. Surround yourself with similarly dedicated soul mates, free spirits of whom you can ask why and why not. And who can ask the same thing of you.
In your hiring be color blind, gender blind, age and experience-blind. You never work for Bill Veeck, you work with him.
5. If you are a president, owner or operator attend every home game and dont leave until the last out.
6. Answer all of your mail, you might learn something.
7. Listen and be available to your fans.
8. Enjoy and respect the members of the media, he stimulation and the challenge. The them against us mentality should only exist between the two teams on the field.
9. Create an aura in your city. Make people understand that unless they come to the ballpark, they will miss something.
10. If you dont think a promotion is fun dont do it.
11. Never insult your fans.
12. Dont miss the essence of what is happening at the moment. Let it happen. Cherish the moment and commit it to your memory.
Bill Veeck is considered sport marketings foremost prophet. His vision includes a set of 12 commandments that capture his ideology for successful sport marketing. How do you think his commandments play a role in being a top-notch sport marketer? Is there one in particular that resonates with you? One you believe is missing? Explain.
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