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Positioning Strategy

 

Read the rubric below to develop a scope of work.

Referring to the week 4 Marketing Mix assignment, develop a plan to leverage your marketing mix to create a positioning strategy for your product/service. Include the FMOT and SMOT you want your customer to experience.

Next, explain, in a graphic how you will leverage each P to position your product/service with the customer. In a narrative, explain the graphic in detail.  Do not leave the interpretation of the graphic to the reader to discern.  Always explain the takeaways you want the reader to comprehend.

 

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