Project – Principles of Marketing

– Please Follow the instructions and Attached document.
– Country is United Arab Emirates.

Assignments Purpose
To encourage students to work in a team and propose a marketing plan which is suitable for a product or service. This includes the process of adapting the marketing mix to the environment and applying profitable strategies.

Instructions
You are required to work as a team (4 members max. in a team). By conducting desk research, you need to select a company that you wish to market. Afterwards, using the marketing mix, you need to analyze the current environment and decide on the marketing plan based on the analysis of that environment. You can refer to the below example of marketing plan elements for the design of your assignment. Or, you can develop your own outline for the marketing plan as long as you cover the key components.

Your marketing plan document should be about maximum 15 pages in length (excluding references and appendices).

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