. What purpose does exploratory research serve? List and explain three situations in which exploratory research would be a good choice.

Q2. Nabisco has introduced a new brand of cookies and wants to know how many of their customers purchase their cookies more than once. What type of research should they use?

Q3. In what situation would a continuous panel be more suitable than a discontinuous panel? In what situation would a discontinuous panel be more suitable than a continuous panel?

Q4. Give an example of an if-then statement. Why might using causal research enhance the accuracy of your findings?

Q5. You are testing two different placements for a banner ad on the Internet. How can you use A/B testing to test the two alternatives?