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Scholarly Activity: Sales Management

In this assignment, you are asked to interview a sales manager and summarize what you learned in a paper of at least three pages. Follow the steps below to complete your assignment.

  1. Create      four to six questions for your interview. When creating your questions,      make sure that you include questions that will cover the following issues:
    1. the       difference between management and leadership of a salesforce,
    2. how       situational factors affect sales leadership, and
    3. best       practices that sales managers can follow to create an effective       salesforce.
  2. Find a      sales manager to interview. You may be able to find one where you work or      through your work colleagues, family, or friends (e.g., auto dealers,      radio and television stations, and newspapers have sales managers). A      business you deal with may have a sales manager. Keep in mind that the      sales manager you interview does not necessarily have to be local because      you can conduct your interview in person, on the phone, or using the      Internet (e.g., via e-mail, Skype, FaceTime).
  3. When      you conduct your interview, remember to take notes. Be sure to record the      name and title of the sales manager and where he or she works. Start your      paper by identifying the person you interviewed.
  4. Report      on your interview in a paper of at least three pages in length. As you      prepare your report, list each question and then the sales managers      response to the question.
  5. APA      formatting is not required for this assignment.


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