Starbucks Analysis – 4

Week Four Analysis of Starbucks:
This week we continue the analysis of Starbucks. Using each of the terms from the Week 4 Conceptual Inventory as a header, provide an analysis of Starbucks relative to that term. In summation, provide a narrative of where you believe Starbucks has it right and where they could improve; along with the reasons why.

Terms to address:
-Generic Competitive Strategies
-Shareholder Value
-Related Diversification
-Unrelated Diversification

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