STRT IKEA & Performance

Read the given readings and give 2 short responses base on the following questions, each one for estimately half a page (can be more) (these 2 cases are separate, does not relate to each other)

IKEA (attachment)
    What have been the main challenges for IKEA moving into India?

Performance w/ a purpose (attachment)
    Describe Indra Nooyis view of the purpose of the corporation

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