Amazon Case Study

Assignment Questions:

1.Share your experiences with Amazon. What works well, doesnt work the way you would like it to, etc.?

2.What do you think are some of the challenges and barriers Amazon faces as it expands into India?

3.Develop a SWOT analysis for Amazon in India (each SWOT element should be thoroughly explained in separate paragraphs). Make sure to refer to your textbook for an explanation on SWOT analyses and remember, strengths and weaknesses are internal to the organization, whereas opportunities and threats are external to the organization (external environment).

4.What are the major issues and risks for Amazon?

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