Advertisement Analysis: Creative Approaches

DUE: Oct. 30, by end of day
OBJECTIVE:
Continue to use the same media message (magazine ad) that you used for the previous analyses.

The objective of this analysis is to identify the creative approaches and appeal strategies used in media messages and to examine their effectiveness. (minimum of three appeal strategies).
ASSIGNMENT:
Conduct an analysis of the piece based on the concepts in the third component of the Color Wheel Model of Media Communication – Creative Language.

The analysis should demonstrate application of key concepts explained in the readings and lectures.

You are looking at three different strategies THUS three of the TEAR boxes below.

This DOES NOT have to be a paper, it can be bullet-point, T one topic sentence, E one explanation sentence, A two application sentences to your ad, R one paraphrase or quote, cited correctly.

FORMAT:
word-process in this template
spell check and proofread
use the terminology from the Creative Language Component
include a minimum of two scholarly sources (beyond class materials) that back up, justify, and explain    how effective various creative approaches and appeal strategies are in enticing audiences (Wikipedia, dictionary, & encyclopedia sources dont count as scholarly sources)
MLA/APA citations parenthetical citations and works cited/ reference page
color copy of magazine ad
staple all components together
T Topic Sentences  E Explanation  A Application  R Research (paraphrase or quote).

Approach #1 Identify the creative approach used in the piece and how/why it cuts through the clutter.
T

E
A
R

Works Cited/References – 

 

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