Principles of business

Promotion is any activity that communicates our competitive advantage to our chosen target market. Advertising, personal selling and publicity are our focus.

Even in these times of social media and digital content some of the old ways of promotion can still be effective. Identify two strengths and two weaknesses of each major advertising medium: newspapers, television, direct mail, radio, magazines, and outdoor display.

Social media and data mining have created a revolution in marketing and promotion.
Review the following link: https://www.wordstream.com/social-media-marketing (Links to an external site.).
Curious how to get started marketing on social media. Here is a step by step tutorial:

What are your thoughts in general about Marketing through social media? Do you find it intrusive and what are your privacy concerns?
Give an example of a promotional campaign that you feel is particularly effective.

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